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December 5-9, 2022 | Trade Show | Dec. 7-8 Las Vegas Convention Center | Las Vegas, Nevada
NGWA SM
The Groundwater Association
HELP YOUR CUSTOMERS CONSERVE WATER
Tough the Irrigation Association’s (IA) official “Smart Irrigation Month” promotion ended in July, the need for smart irrigation never comes to an end. IA encourages its members—and all of the green industry—to “continue promoting smart irrigation and your company’s sustainable solutions all year long with your customers, regulators, legislators, and water districts.”
With heat and drought conditions impacting much of the world, it’s essential to keep sharing the message about the importance of water-use efficiency and conservation. For turfgrass producers, that outreach can—and should— extend to all the entities the IA lists above.
Who Needs to Hear What?
No matter your location on the globe, your company will interact with governmental agencies that are local, regional, national, and in some instances, international. Many of these have the authority to make water-use decisions that could potentially impact how you operate your business. With so much negative information about turfgrass water- use flowing from multiple sources, you need to ensure those agencies recognize you and your company as wise stewards of this valuable resource.
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Te first steps in this process are identifying those that are in a position of authority on water-use issues, establishing communication with those people, and listening to their questions and concerns. Te information you gather in these first steps will guide your outreach efforts. Your outreach might be to individuals, committees, councils, departments, legislative branches, or most or all of these entities. Your message to these agencies might, in some instances, need to focus on the basic scientific facts about what turfgrasses are, how they are managed efficiently and effectively to minimize water use, and how they contribute to the environment and to their constituents’ quality of life. In other cases, your message may require ramping up the technical level to demonstrate how you are basing your own water-use on precisely monitored plant, soil, and microclimate conditions.
Your customers may be an equally broad category, depending on how your business operates. Are you selling your grasses to sports facilities, golf courses, parks and recreation facilities, municipalities, facility designers and developers, landscape architects, landscape contractors, directly to homeowners, or to two or more of those categories? Do you produce some or all of your grasses on contract following your customer’s specifications? Do your
TPI Turf News September/October 2022
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