WHAT IS A CHECKOFF?
Checkoff programs are industry-funded initiatives that improve the market position of a commodity by…
Expanding markets Increasing demand
Conducting market and scientific research Promoting industry initiatives and activities
HOW WOULD THE CHECKOFF WORK?
A board of producers, nominated by fellow producers, will invest checkoff dollars in national and consumer marketing collateral, agronomic and consumer research, promotional kits that can be customized by growers, and customer and regulator education and outreach, to increase the value of every square food of sod for the US Sod Industry. The proposed assessment rate is 1/10th of one penny for every square foot of sod sold.
WHAT ARE SOME BENEFITS OF THE CHECKOFF?
The sod checkoff will benefit every producer and farm by increasing visibility and value of sod. That includes driving preference for natural sod with both consumers and customers. And by uniting the U.S. sod industry to protect and even grow market share in the face of competitors like artificial turf.
HOW DO WE GET TO A CHECKOFF? ORDER
Industry leaders are working with USDA to submit a draft order that outlines the key points needed for an efficient, successful checkoff program has been written and submitted to USDA for review.
REGISTER
Every U.S. sod producer will be eligible to vote and can have a say on the future of a sod industry checkoff.
COMMENT
Once the Draft Order is approved, it will be published in the U.S. Federal Register for public viewing and commentary prior to a vote.
APPROVE + IMPLEMENT
Once passed, the program will be implemented and governed by sod producers, for sod producers to help increase value and profitability per square foot.
The U.S. sod industry can accomplish more together than any of us can do alone. 42 FOR MORE INFORMATION, VISIT THE U.S. SOD CHECKOFF WEBSITE –
WWW.SODCHECKOFF.ORG TPI Turf News May/June 2021
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