COMMUNITY ENGAGEMENT AND THE OPPORTUNITIES AVAILABLE
By Ronni Zeigler
Below the photos is the heading, “Your Backyard Living Experts” with the subhead “Extensive Experience Yields Exceptional Results” below it.
Te copy tells our story in simple terms: Ideal Turf is dedicated to providing the most recognized aspect of a beautiful landscape—a lush, green lawn. Whether you are a homeowner, landscape contractor, or a developer and regardless of what your lawn’s characteristics or particular needs may be, we’ll work with you to supply the healthiest, most consistent turfgrass sod.
Image courtesy of Ideal Turf
Editor’s Note: Ronni Zeigler shared much of this information during TPI’s 2017 International Education Conference & Field Day as a panel member during the “Community Engagement & Your Farm” Session, which also included panel members Kurt Vanclief, Willowlee Sod and Jason Nugent, Bethel Farms. A video of this session is available for viewing through TPI’s Turfgrass Education Center on the TPI website:
TurfGrassSod.org.
How do we get the message out? It starts with you!
Does your website tell your story? Our website is often our initial connection with a potential customer, so we want the home page to deliver a snapshot of what we can do for them. Ours features three photos of great looking lawns topped by “Te Lawn of Your Dreams” with this copy underneath, “Selling sod, seed, fertilizer and more!” Our Ideal Turf logo is above the photos to the left of the page. Our phone number is boldly displayed to the right of the logo, with “CALL TODAY!” in small letters above it.
TPI Turf News May/June 2017
Tat said, we’re much more than a sod supplier—we want to be your advocate for better backyard living! As a proud homeowner, you want your yard to reflect all of the hard work and pride you have put into your home. With that in mind, we’re your one-stop resource for keeping your lawn the best it can be: whether you’re having trouble choosing the right sod for your project or you need more information on the different types of sod out there, we’ll be happy to help.
To the side of the copy is a box titled “General Information,” which includes the company name, Ideal Turf, the address, phone, fax and email, and the business hours. Many companies only list this type of information on their “Contact Us” page or at the bottom in small print. We have a “Contact Us” page, but felt it was very important to make this easily accessible for our end users, so we placed the “General Information” on every page on our website.
More detailed information is covered with a click on the categories listed in the header across the top of the homepage. Under “Tips & Advice,” we feature information sheets and this copy: If you’re looking for advice to ensure your sod reaches its full potential, then you’ve come to the right place. We have put together 12 informative sheets to help our clients and customers get the most from their turf investment. Tese sheets answer many frequently asked questions that range from preparation and selection to maintenance and beyond.
Tese are numbered 1 to 12, by title and each is a link to that sheet. One of the sheets is listed as Benefits of Turfgrass. Tat topic viewed online features a photo with each point addressed.
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