Te question is, "Do you know the FRICTION, ANXIETY, AND STRESS, in your areas of delivery, customer experience, your product and your operations?"
If you do not, then you are leaving the door wide open for uberization to happen to your company.
It is critical, in today's fast changing business climate where "Uberization" is everywhere, that your company dig deep to find the FRICTION, ANXIETY, and STRESS that exists in your business model, and offer up viable solutions to remove all three.
As you venture on the journey to discover your UBER and define the friction, anxiety and stress in your business, pay close attention to the following four drivers of creative change in any company:
Choices Every decision you make will either put your company ahead or behind the rate of change that is here to stay. Your leadership needs to be looking at the right market data, have great analysis of the data, and make decisions in a timely fashion to see a positive impact on your industry. Failure to act or continuing to table discussions could put your members at risk of being left behind.
Money In the economy of uberization, it is important you are spending your money wisely and investing in people, technology, process development, machines and data management to maximize your company’s success.
Time It is important you are managing your company’s time wisely. Make sure everyone understands their role and that part of their role is allocating time to identifying the threats that can overtake your company. I can assure you that the three forces mentioned above aren’t asleep at night. Tey are working 24/7 guaranteeing change will happen. You can’t stop it. You can only get ahead of it and ride it like a big wave in the ocean. Are you leveraging the time you have with staff so that you are ahead of the wave and not drowning in its wake?
People It is important for you to make sure you have the right people with the right expertise working in sales, marketing, customer service and operations to drive innovation for the future. You can’t allow “old thinking” to dominate your discussions. Ideas have to focus on:
• Meeting the demands of your customers and market shifts in the future
• How your business model can adapt technology to remove friction, stress, and anxiety in your customer experience
• Continuing to look at “What’s Next” in your business model
You can no longer talk about change coming to your company. It is here... here to stay. Uberization is colliding with your industry! Te question is, “ARE YOU READY and What are you GOING TO DO ABOUT IT?”
Seeda-Vator 46
Versatility of one machine with 5 interchangeable shafts and seed box attachment for multiple jobs.
Tom Morrison is President of Tom Morrison & Associates, Inc. Tom is a nationally sought after speaker on marketplace disruption and personal development. You can see more about Tom Morrison at
TomMorrison.biz.
TPI Turf News May/June 2017
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