Turfgrass Docs (PhDs) gather in the TPI booth at the Golf Industry Show to connect with TPI Executive Director Casey Reynolds, PhD, and Associate Executive Director Karen Cooper. TPI rolled out this new booth design at the STMA Conference this past January.
membership classifications for supplier members, they have another positive to present. Te classifications have been designed to create opportunities for more individuals from a supplier company to receive printed copies of Turf News and other member benefits. In addition, suppliers choosing one of the expanded classification levels will be able to list more of their representatives in the membership directory and on the website, thus enabling producer members to more easily identify a product supplier in their area or region. Casey and Karen would welcome your phone call or email if you’re interested in learning more about this. (Te May/June issue of Turf News will provide more details, too.)
Building Partnerships An important step in building partnerships took place in September when Casey took part in the National Turfgrass Federation meeting in Washington, DC. As he reported in his Executive Director’s Turf column in the November/ December 2017 issue of Turf News, he was there “to represent TPI and Te Lawn Institute (TLI) as they discussed future opportunities for collaboration on turfgrass research, education, and marketing to continue to move the turfgrass industry forward. Particular topics of discussion included turfgrass uses and benefits, the development of new varieties, turfgrass genetics, and public education to make sure that we are not only meeting the needs of society and consumers but doing it in a way that is beneficial to the economy, environment, and turfgrass industry.”
Tis theme is continuing as TPI and TLI once again partner with the National Association of Landscape Professionals (NALP), the Outdoor Power Equipment Institute (OPEI), the Irrigation Association (IA) and the National Hispanic Landscape Alliance (NHLA) in promoting April Is… National Lawn Care Month.
TLI’s website offers promotional materials for TPI members to use on a local and regional level, as does the “tool kit” offered by NALP. Te power of so many turfgrass-related associations and their thousands of members uniting behind a common theme and the potential that united effort has to plant a positive message in the minds of the public, educational leaders and government officials is exciting— and definitely doable. (For more details, see the article, “April is… National Lawn Care Month,” starting on page 22 of this issue of Turf News.)
Editor’s Note: Your co-editors also were able to attend the STMA and GIS events. We had the opportunity to visit with members, pick up story ideas and share the benefits of natural grass. During the GIS we, and Karen, attended the TOCA (Turf & Ornamental Communicators Association Breakfast). Tis provided additional contact with the editors of most of the other important industry publications and with the principle communicators and marketing professionals of leading green industry companies.
And more is yet to come, as the TPI staff is on the road for you!
Suz Trusty is co-editor of Turf News. Photo by Steve Trusty
TPI Turf News March/April 2018 55
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