THE LAWN INSTITUTE TELLS YOUR STORY THROUGH INFOGRAPHICS By Jim Novak
The recent release of two new infographics created for The Lawn Institute (TLI) are part of what will be an ongoing series of word/graphic presentations that will be featured on TLI’s website and distributed widely via social media.
The new infographics, “Water Conservation & Lawn Care” and “Carbon Sequestration” follow TLI’s previously released “Grasscycling” infographic. All three are intended to convey beneficial information within a limited space that commu- nicates effectively, heightens the likelihood of retention and serves to educate.
The value and persuasive impact of infographics has long been known. The idea of using simple graphic design, some data and limited text to visualize information has been used by the news media, in print, on television and on websites to convey snippets of information for quite some time. They have become so much a part of daily news broadcasts that we don’t even think about it. USA TODAY and other newspapers use some form of infographics on an almost daily basis to convey information to their readers. In recent years, thanks to the internet and social media, the use of infographics as a persuasive educational tool has increased considerably. According to Google Trends, in just the last two years infographic search volume on the internet has increased over 800 percent.
Why do people find infographics appealing and do they really enhance communication and retention? The follow- ing statistics illustrate a few of the reasons infographics have gained popularity and why they are so successful:
• An infographic is 30 times more likely to be read than text. (source:
socialmediatoday.com)
• 45 percent more web users click on a link if it features an infographic. (source: Bit Rebels)
• 40 percent of people respond better to visual informa- tion than text. (source: AnsonAlex)
• 30 percent of those who click on an infographic share the infographic. (source: Bit Rebels)
• 12 percent more web traffic for publishers who use infographics vs. those who don’t. (source: Unbounce)
• The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google; 301,000 search “infographic” and 246,000 search “infographics” (source: AnsonAlex)
• Infographics get 540 Tweets in an hour; 87,000 in a 24
To create the series of infographics for TLI we used software that provides a template from which to create our own infographic. The software offers a step-by-step process for developing an infographic, which is generally as follows:
STEP 1 THE SUBJECT: Determine the subject matter.
STEP 2 RESEARCH: Find valid information from reli- able sources. If necessary, cross-check information.
STEP 3 CREATIVITY & DESIGN: Review and begin to condense the information in such a way so as to present
week; 345,000 in a month; (source: Unbounce)
• 67 percent of the audience is persuaded by a pre- sentation that has accompanying visuals. (source: NeoMam Studios)
• 50 percent of the brain is active in visual processing. (source: Piktochart)
• 65 percent of the population are visual learners. (source: Unbounce)
• People remember 80 percent of what they see vs. 20 per- cent of what they read. (source:
http://blog.hubspot.com)
• Visuals are processed 60,000 times faster than text. (source: Unbounce)
Creating an Interesting Infographic Is a Balancing Act of Images and Words
TPI TURF NEWS • JANUARY/FEBRUARY 2016
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