The


22


9 DEPARTMENTS


6 From the CEO: Reflections and Resolutions


8 The Agronomist: Dedicate Your Downtime to Careful Planning


9 Faces of the Industry: Nelson Alvarado


38 From the Hill: What the 2022 Mid-Term Elections Mean for the Landscape Industry


BUSINESS SMARTS


12 Building Your Team: How To Avoid Blocks in the Recruitment Funnel


20 Innovator Series: Milwaukee Tool Discusses Battery Power and Chainsaws


26 Boosting Your Business: Making the Most of Working With a Marketing Firm


30 Changing the Game: More Than a Landscape Business: How Chalet Evolved Into a Lifestyle Brand


32 Protecting Your Business: How To Create a Comprehensive Crisis Management Plan


THE NALP EXPERIENCE


10 Former NCLC Participant Shares Its Impact on His Career


34 Meet Joe Munie, 2022 Advocacy Award Winner


36 New Members and Newly Certified 16


Utilize NALP Foundation Toolkits to Boost Company Diversity


Advertiser Index


Ariens/Gravely.........................................................................14-15 Aspire..................................................................Inside Front Cover Bartlett Tree Experts....................................................................25 Exmark...............................................................................Back Cover Milwaukee Tool.........................................................................20-21


4 The Edge //January/February 2023


NALP Bootcamp.................................................................................3 NALP Certificate Course.........................................................35 NALP Comp & Benefit Report............................................19 NALP ELEVATE........................................Inside Back Cover NALP NCLC........................................................................................11


NALP & Rancho Mesa Insurance Services..............28 Proven Winners ColorChoice....................................................7 Voices for Healthy Green Spaces.........................................5


29


How To Create a Corporate Social Responsibility Strategy


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