BOOSTING YOUR BUSINESS
peers they trusted. Zellner advises finding a company that is easy to talk to and meshes well with your company culture. Mullin says they also looked for a firm where their values aligned. “I feel like they’re an extension of that company culture,” Zellner says. “When we get on calls, despite them not being in our office, we talk and joke and have a light-hearted rela- tionship built on top of our business relationship. That goes a long way with just our ability to feel comfortable with them.”
WHAT TO EXPECT
Marketing firms are not a cheap venture. Mullin stresses having clear expectations and goals when working with one. Schmitz agrees that you should not invest without a clear scope of work and expectations in mind. The marketing firm Oasis Tree &
Turf works with has a contractual agreement in place where they pay over $4,500 a month. Reindl says this includes them writing two blog posts
a month. Similarly, High Prairie has an ongoing yearly contract. “We use the firm mostly for content creation and a one-time-per-year video shoot,” Schmitz says. “I still manage our social, web development, SEO, and conventional marketing methods in-house.”
She says the cost of various services is scope and specialization-dependent. New websites can range from $6,000 to over $15,000, while ongoing con- tent creation could be $800 per month to a four-article package over $3,000 per month.
Chenmark has a monthly retainer where they can add or drop certain services, depending on their needs during that time. Storrs says the cost of working with a marketing firm varies for everyone but expect to spend at least $3,000 to $5,000 per month. “Anything less than $3K and you’re just not going to get the level of attention and service that you’re going to need for the partnership to be suc- cessful,” Storrs says. “After all, you get
what you pay for!”
Zellner advises being patient as improved marketing is not something you experience overnight. Because you only get out of your marketing the effort you put in, Storrs suggests setting up bi-weekly check-in calls you can focus on.
“Don’t take these calls when you’re driving from one job site to another, be in front of your computer ready to learn,” Storrs says. “Use your bi-weekly check-in calls to learn and understand what your marketing agency is doing for you. Don’t settle for the answer, ‘We’re looking good; leads are up!’ Ask them where leads are coming from, if they’re seeing any shifts in certain channels or certain ads working better than others, and ask them what they want to try next. Your agency should always be exper- imenting and trying out new ways to increase your lead flow, be it testing new landing pages, new ad copy and creative, or new offerings from Google Ads.” TE
GAIN AN ADVANTAGE WITH A DEDUCTIBLE WORK COMP PROGRAM
Contact Drew Garcia to get started:
drewgarcia@ranchomesa.com 619-937-0200 28 The Edge The Ed //January/February 2023 y 2023
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