The


20


Cultivating Loyalty: Recruiting and Retaining Long-Term Employees


18


Beyond Paychecks: Unique Benefits To Offer Your Team


10 DEPARTMENTS


6 From the CEO: Let’s Talk About Workforce


10 Faces of the Industry: Joe Campbell


29 From the Hill: 119th Congress – New Congress Update


BUSINESS SMARTS


8 Protecting Your Business: Navigating Rising Property and Casualty Insurance Rates: What Landscape Businesses Need to Know in 2025


16 Building Your Team: Tearing Down Silos: How Cross-Training Benefits Your Team


26 Protecting Your Business: Off-Season Opportunities for Employee Engagement


32 Boosting Your Business: Fostering Transparency Through Open-Book Management


THE NALP EXPERIENCE


12 Leaders Forum Prepares Attendees for a Volatile Year


14 Elevate Your Leaders with NALP’s Executive Leadership Program


31


Conquering Challenges: Crafting an Entertainment Oasis: Inside an Exceptional Backyard Pavilion


Advertiser Index Bartlett Tree Experts.......................................................................25 Billy Goat...............................................................................................11 Caterpillar .........................................................Inside Front Cover Envu ...........................................................................................................5 Exmark...............................................................................Back Cover Hustler ....................................................................................................13


4 The Edge //March/April 2025 30


Talking with Titans: Kurt Kane


NALP Awards of Excellence.......................................................37 NALP Bootcamp..................................................................................3 NALP ELEVATE 2025 ...................................Insider Back Cover NALP Publications...........................................................................35 NALP & Rancho Mesa Insurance Services........................20 NALP Renwal & Remembrance...............................................28


34 New Members


Nufarm...................................................................................................21 Proven Winners ColorChoice....................................................15 STIHL...........................................................................................................7 Syngenta..................................................................................................9 Steel Green Manufacturing ......................................................17


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