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Welcome to the Summer issue of Inspired Momentum!


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ummer is the season for relaxing, reconnecting and recharging. While I hope you’re


finding time for all three, we’ve been moving full steam ahead as we add James Printing of North Kansas City to our family of companies! We’re excited to bring on the James Printing team and expand our footprint in the Midwest market. For over 40 years, James Printing has been a reliable, trusted, high quality print partner for some of the largest organizations in the Kansas City area. We intend to honor that tradition and build on it with investments in equipment, employees and technology.


In this issue, we’re featuring one of our very special clients, Brielle Killip, Principal of Blue Linen Creative, who participates in an annual Paper Fashion Show event, held in Denver, Colorado, by fabricating an exquisite dress made completely of paper. She shares with us information about


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the show, her history of designing entries each year, and the community the show supports. Designers create fashions from paper donated by paper mills and coordinated by Spicers Paper. The fashions are showcased on a grand runway and voted on by a panel of judges. This all volunteer- organized event helps support a local nonprofit community organization that provides after-school arts programs for at-risk youth. Don’t miss this fascinating story on page 16.


Darrell Moore President, Modern Litho


Our featured giveaways for this issue tie into our review of graze.com’s marketing and our cover story. We’ll be giving away 10 complimentary one-year subscriptions to Entrepreneur magazine and gift certificates for graze.com snack boxes. Don’t forget to register at modernlitho.com/ summer2018giveaway. As always, we love to hear your feedback and story ideas. Keep those marketing wheels turning!


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Summer 2018


01 EXPERT OPINION


Read insights from the following contributors in this issue:


Jason Feifer


Jason Feifer, Editor-in-Chief of Entrepreneur magazine, discusses the future of media and content. (Page 6)


Brielle Killip


Principal of Blue Linen Creative, Brielle shares her experience designing an entry for the Denver Paper Fashion Show. (Page 16)


William Warren William Warren, Founder and Principal of the Sketch


Effect, shows us how live sketching can add interest to your next conference or company meeting. (Page 2)


linkedin.com/company/modern-litho Inspired Momentum is printed on 80 lb. Endurance Recycled Velvet Cover and 80 lb. Sterling Ultra Matte Book.


01 Welcome Letter from the President, plus a


selection of the key contributors writing in this issue.


02 Insights Ideas, opinions, news, and trends.


06 Cover Story Jason Feifer shares candid insight into what makes for a great story and what you can learn from media outlets.


12 Core Values Holly Lebowitz Rossi writes on the power of core values and


how it supports your culture through internal marketing.


14 Brands We Love: graze.com We were impressed by their healthy approach to snacking and their marketing, including engaging contests, guest bloggers, social, and direct mail.


16 Interview: Brielle Killip She went from graphic designer to fashion designer for the annual


Denver Paper Fashion Show, creating a dress constructed of paper!


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Holly Lebowitz Rossi Tim Sweeney Stephanie Walden Trish Witkowski


Design: Diann Durham ©2018 All Rights Reserved


Printed and distributed by Modern Litho www.modernlitho.com

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