WELCOME Great marketing insight in this issue. w


e’ve got a blockbuster issue in store for you as we talk about marketing touchpoints, data, Gen Z, Crocs,


and more. I’m not sure how we’ve fit this much content into one issue! Let’s begin with the three articles that also happen to be part of our quarterly giveaways. Brands We Love features Crocs and talks about how they have won the hearts of many with their “ugly cool” look. When we learned the total number of healthcare heroes whose feet were wearing free, new Crocs during the pandemic, we were even more motivated to tell their story. Over a 45-day time period the company distributed more than 860,000 free pairs ($40 million retail value) to healthcare workers across the globe. And their philanthropy doesn’t start or stop there. Read more about the roller-coaster ride this brand has taken over the last decade and enter to win a $50 Crocs gift card to pick out your own “ugly cool” Crocs. Jon Hinderliter is an avid


reader of this publication. He reached out to tell us about a book he had just published that he thought we might be interested in. The name alone, The Death of Content as King, piqued our interest. Provided with a digital


Follow us online


Cassandra Atchison Director of Marketing


copy, we read with great interest his career experiences with data and how it can drive highly effective content marketing plans. A few months later, and with an extensive interview under our belt, Jon’s book became our cover story. Sign up for our giveaways and you could win a copy for yourself. It’s a must-read for every marketer! How much thought have you given to the design of USPS postage stamps? A trip to the post office to purchase a sheet of stamps by one of our staff begged the question, “How is postage stamp artwork designed?” A few weeks later, our research uncovered the answer, and it became our Spotlight article. It’s no secret we love the USPS, direct mail, and personal mail, so it made perfect sense to share this interesting story. As part of our giveaways for this issue, you could win three sheets of our favorite Forever® stamp designs. Other articles you won’t want to miss include our feature story—how Gen Z has created a cultural shift in marketing— and a discussion about understanding touchpoints and how to use them when creating customer journey maps. Finally, don’t forget to use the QR codes throughout this magazine to enter our giveaways and access more content.


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We’re excited to partner with Domtar Paper for this issue! See the ad on the inside back cover to learn more. Inspired Momentum is printed on Cougar®


65 lb. Cover, Smooth Finish and Cougar®


01 Welcome Letter from the Director of Marketing, plus a


selection of the key contributors writing in this issue. 02 Insights


Ideas, opinions, news, and trends. 06 Cover Story


Interview with author Jon Hinderliter on the role data is now playing in marketing strategies and content development.


Q2 • 2021 EXPERT OPINION


Read insights from the following contributors in this issue:


01


Jon Hinderliter


Author and marketing data expert shares actionable items from his newly published book. (Page 6)


Trish Witkowski


Trish Witkowski (Foldfactory.com) showcases fold samples and direct mail formats. (Page 5)


Liz Brody


What marketers need to know about Gen Z. (Page 12)


linkedin.com/company/modern-litho


100 lb. Text, Smooth Finish


10 Brands We Love Crocs is featured as a brand we love.


Executive Editor Cindy Woods, cmoteam.com


12 Feature Gen Z creates a cultural shift in marketing.


16 Spotlight How USPS postage stamps are designed.


Contributing Writers Liz Brody


Design: Diann Durham ©2021 All Rights Reserved


Printed and distributed by Modern Litho www.modernlitho.com


Tim Sweeney Kate L. Harrison Trish Witkowski

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