INDUSTRY INSIGHTS


Irrigation Association leads Smart Irrigation Month


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n July each year, irrigation professionals have the opportunity to share the importance of efficient irrigation practices through Smart Irrigation


Month. The Irrigation Association, Fairfax, Virginia, celebrates these efforts with a month-long initiative to raise public awareness. Smart Irrigation Month promotes the social, economic and environmental benefits of efficient irrigation technologies, products and services in landscape, turf and agricultural irrigation, as well as the companies and professionals who champion them.


In 2023, the Smart Irrigation Month theme is “What’s the value of smart irrigation?”


The irrigation industry is providing solutions to some of the most critical challenges facing society, including supporting global food security and protecting the water used in thriving, healthy communities. This year’s theme tells the story of how smart irrigation products, technologies and practices


have a positive and beneficial impact for communities.


“The theme of this year’s Smart Irrigation Month speaks for itself,” says Natasha Rankin, MBA, CAE, chief executive officer of the Irrigation Association. “It’s easy to take for granted each and every day the impact irrigation itself, as well as the industry generally, has on the world around us. We look forward to demonstrating firsthand how the irrigation industry is a positive force for good across the country during Smart Irrigation Month.”


The Irrigation Association will focus on several key topics, including the role of irrigation in global food security, its impact on the environment, job creation and the potential for cost and resource savings.


“We look forward to highlighting these valuable benefits of smart irrigation and the specific ways irrigation contributes to society,” says Nathan Bowen, IA advocacy and public affairs vice president. “Considering the fact that the industry


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contributes over $23 billion to the U.S. economy and plays a key role in our nation’s food security, we are proud of our industry’s role as an indispensable national economic driver.”


There are a number of ways irrigation professionals can support and promote the objectives of Smart Irrigation Month, such as sharing the industry’s story, like Prospera Technologies and Precision Laboratories did last July.


“One of the most important decisions is when, where and how much to irrigate,” says Steel Maloney, vice president of global sales for Prospera Technologies and Valley Irrigation.


The industry is continually finding new ways to bring value to irrigation expertise through improved water stewardship, and Smart Irrigation Month provides an opportunity to highlight how efficient irrigation plays a crucial role in every community.


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