Feature
Building a practice 101
The SIR Business Center puts resources at your fingertips By Derek Mittleider, MD, FSIR
these concepts are among the most important for successful practitioners to understand, there is a paucity of reputable training opportunities.
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Unveiled in late 2022, the new SIR Business Center was created to fill this void. The Business Center is a single log-on website that brings together all the pre-existing SIR business- oriented online resources. By providing a centralized place for guides and resources specifically tailored to interventional radiology, the Business Center equips each successive wave of physicians with the knowledge they need to succeed in the IR business world.
28 IRQ | SPRING 2023
usiness and practice development issues affect SIR members of all practice types and in all locations. Although
The Business Center met a significant need identified by the skilled administrative staff of SIR and was developed through their efforts. Previously, these resources, which were spread across the SIR website, could be difficult to find. Now, the Business Center provides a one-stop shop for all things business- and practice-building-related as a high- value feature for SIR members. As new resources are developed, they will have a centralized location to make them easier to promote and access. Through the involvement of Affinity Partners (industry supporters with products relevant to the Business Center), the program can be self-sustaining while providing members with valuable resources at minimal cost.
In addition to co-locating pre-existing business resources, the Business Center represents the debut of educational and marketing materials that are fully customizable to your practice’s brand. The products and resources are organized into six sections:
• Patient education and engagement contains standardized, procedure- specific consent forms and after care instructions. These materials are fully customizable.
• Branding and marketing contains a digital publication on marketing your practice, as well as service line–specific patient information brochures that can be customized to your practice and printed on-demand. Brochures can be purchased for single service lines or in bundles, covering topics such as varicoceles, peripheral arterial disease and varicose veins.
• Coding, billing and reimbursement contains the annual coding book update, charge sheets and a print- on-demand resource for commonly missed coding revenue opportunities in IR. Additionally, there are downloadable carrier advocacy letters for procedures such as prostate artery embolization and ovarian vein embolization that are available to members free of charge.
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