THE UNIVERSITY OF TENNESSEE PRESENTS #POADAY ON FACEBOOK LIVE
By Karen Cooper
Approximately 1,100 viewers tuned in to the University of Tennessee’s (UT) #PoaDay on Facebook Live on March 28 to hear the latest research on annual bluegrass control in turf (mainly warm-season turfgrass) from UT’s turfgrass research team. Tis is the second year that UT has hosted #PoaDay in an online format.
Te event focused on viewing turfgrass plots treated in various ways at UT’s Turfgrass Research Center with Dr. Brosnan pointing out the strengths and weaknesses of each treatment.
Viewers were able to prepare for the event by reviewing the plot treatment charts and meteorological data that impacted the studies which had been posted on the UT Turfgrass Weeds webpage (http://www.
tennesseeturfgrassweeds.org/ Pages/
PoaDay.aspx) prior to the broadcast.
According to Dr. Jim Brosnan, Associate Professor and the Director of UT’s Weed Diagnostics Center, this information is “especially relevant today with annual bluegrass control becoming more complex due to herbicide resistance issues. As land-grant educators, we are obligated to teach as many people as possible about effectively managing Poa in a sustainable manner that mitigates resistance.”
For UT and their partner, AQUA-AID, Inc., the move to an online format has been successful. Prior to 2017, the event was held as an on-campus field day with 50-60 attendees for an hour-long program. In contrast, the 2018 Facebook Live event garnered more than 3,300 views in the first week. It will remain online for the rest of 2018 through the Facebook pages of the University of Tennessee Turfgrass and AQUA-AID.
TPI Turf News May/June 2018 45
Te charts were especially helpful for following along during the event and those who had downloaded them prior to the online event were able to make notes directly on the charts. To improve the learning experience, participants in the live #PoaDay event were able to ask questions through the Facebook Live platform during the presentation.
Bill Brown, CGCS, Director of Brand Development for AQUA-AID, believes this platform is ideal for the delivery of important, time-sensitive information during what is usually an extremely busy time for sod growers and turfgrass managers. “We have gone through a paradigm shift when it comes to delivery and digestion
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