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Facebook or “Fakebook” Social Media & Community Associations


 T


here is a great deal of “buzz” regarding social media and its


use as a tool for community communication. As a result, it is important to approach the use of Facebook, Instagram, Pinterest, YouTube, LinkedIn and the various other evolving social tools with wisdom and strategic intent.


Is it Real?


One of the principle challenges surrounding the discussion is determining whether or not what is portrayed through social media is “real” or “fake”, hence   would provide untrue or partially true content through various social channels.


Several years ago, Suvi Uski and Airi Lampinen of Aalto University conducted a study regarding how people fashion an “identity” on social media that only  real in their sharing behavior, presenting oneself in the right way through sharing often necessitated an element of faking,” stated Airi Lampinen. The result is an “enhanced” representation sort of along the lines of airbrushing one’s life and personal experiences.


Continued on Page 16 


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