PRESIDENT’S MESSAGE Shawn Gay, DC


President, WSCA Board of Directors


It’s been a hot and busy summer, and the WSCA has been going non-stop. Between the fun of this year’s golf tournament, the


slightly-less-exciting strategic planning meetings, and the roll out of our new premium membership program, the past few months have been all about building up the association and providing an ever-increasing quality of benefits for our members.


We have so much in store for our members in the coming months and years, but as this issue of Plexus focuses on social media, I’d like to address the roll out of our new membership tiers. Chiropractors all over the state are inquiring about Olympic and Rainier membership—not only because of the amazing discounts they bring, the no-cost registration they provide to annual conferences, or the additional exposure they give participating practices; but mainly because of its value-added social media benefit.


Marketing yourself through social media may be a necessary evil, but at least it’s yielding results. And it’s almost completely hands-off. The association and its marketing partners do all the work. All I have to focus on is chiropractic.


media benefit I get as a Rainier member, though, takes nearly all that work off my shoulders.


Pertinent, vetted content from chiropractic thought leaders is sourced every business day and posted to my Facebook account, driving conversations with my existing patients, which they spread to their friends. The number of people I’m reaching is incredible—and I never would have had access to them before taking up this benefit.


Marketing yourself through social media may be a necessary evil, but at least it’s yielding results. And it’s almost completely hands-off. The association and its marketing partners do all the work. All I have to focus on is chiropractic.


I’m not a big social media guy, and I wouldn’t be surprised to hear many of you say the same thing. But I do know that having an effective social media presence is essential to running a successful practice these days, and frankly, I don’t have the time to do it myself. The social


This isn’t meant to be a sales pitch—I’m just excited about the results this program is getting, and I can’t wait to see where it and our new membership tiers take this association in the years to come. This edition of Plexus will delve deeper into the ins and outs of social media marketing, as well as other online resources you can use to enhance your practice. So give it a look and consider how you approach marketing through social media. You’ll be surprised at the impact it can have on your business.


Upgrade to a Premium Membership Today! If you’re ready to upgrade, complete the form below and return it to:


Washington State Chiropractic Association, 21400 International Blvd., Ste. 207, SeaTac, WA 98198


Name ____________________________________________________ Clinic ____________________________________________________ Address __________________________________________________ City/State/ZIP _____________________________________________ Phone ___________________________________________________ Email ____________________________________________________


Select a Level  Rainier Level


 Olympic Level Membership Dues Monthly Quarterly


Select Billing Frequency  Monthly


 Quarterly  Semi-Annual  Annual Rainier Level $175 $525 $1,050


Semi-Annual Annual $2,100


Olympic Level $125 $375 $750 $1,500


Payment Information Card Number ________________________________________ Expiration ________________________ CVV Code __________________ Name on Card ________________________________________ Signature _________________________ Billing ZIP __________________


All premium memberships must be set up for automatic payment. The WSCA does not maintain credit card numbers on file; membership upgrade requires resubmitting payment information. Initial payment for monthly payment plans must be equal to three months’ dues at the selected premium level. Initial dues payment will be prorated by any unused amount of dues already paid. If already registered for conference or annual meeting, initial dues payment will be prorated by the registration amount already paid. Monthly payments will resume at the regular monthly rate three months after initiating premium membership. Additional forms may be required to initiate all benefits of your selected premium membership.


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