The WSCA Brings You


A NEW MODERN MARKETING PROGRAM


Siouxsie Jennett


President and Founder, Mambo Media Featured Speaker, 2017 WSCA Annual Conference


74%


of people say they use Facebook for


professional purposes.


of small businesses depend on social media to drive revenue.


Content consumption on Facebook has increased by


57% the past two years. 41% 1/3


of the world uses social networks regularly.


THE POWER OF SOCIAL MEDIA


Are you looking to build your online community, but don’t know where to start? Social media is a powerful tool to engage with existing and potential patients about your business and the benefits of chiropractic care. Social media also offers you a place to meaningfully interact with patients and other professionals in your network. More and more businesses are using Facebook for professional purposes, allowing them to establish themselves as subject matter experts and give personalized online responses to interact with followers.


With so much competition, businesses are using social media to carve out their own unique space online. This enables patients to connect with a business before ever setting foot in their office. More than one out of three internet users say that they use social networking sites to research a brand or business for more information.1


By building your online reputation to improve trust and credibility, you can drive quality business to your clinic and encourage patient advocacy and loyalty.


WSCA’S NEW SOCIAL MEDIA


BENEFITS PROGRAM The WSCA is excited to announce it will now be offering two new premium membership tiers: Olympic and Rainier. Both new memberships give you increased access to incredible WSCA offerings, including higher discounts, free Plexus classified ads, and increased visibility on the WSCA website. However, the most exclusive benefit of your Rainier Membership is the Social Media Program aimed at supporting your marketing efforts and providing ongoing content shared with your audiences. The WSCA will publish up to five Facebook posts a week directly to your business Facebook page or personal Facebook profile. This program is an amazing value for the customized content you receive, which alleviates your staff from social media management and gives you access to professional social media publishing services. Each of those posts will be specifically tailored to increase awareness around the benefits of chiropractic and to help showcase your expertise in your field.


In partnership with Mambo Media, the WSCA provides expert social media marketers to craft each post by using a strategic content mix that promotes the importance of chiropractic as the number one healthcare option. We ensure quality in each of our Facebook posts by sourcing applicable and timely articles, writing engaging copy, and utilizing trending hashtags. The content we source focuses on relevant news and educational information to spread the advocacy of chiropractic for optimal performance on Facebook.


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