10 Best Practices of Social Media Etiquette
Jeff Curwen, CAE WSCA Events & Education Director
With social media so highly intertwined with every aspect of our lives, it’s easy to overlook the impact it has on your business. Few, if any, businesses can operate without an effective social media presence. Yet, for those who are not marketing professionals, it is difficult to manage the ins and outs of such a rapidly shifting medium while keeping their focus where it belongs – on building their business.
The WSCA’s new premium memberships bring with them an added benefit of professional social media publishing. And while the association and its partners can provide content, there’s still an element of personal involvement that must go along with that. So, whether you have upgraded to Rainier Level membership, or if you’re managing your social media channels on your own, here are ten best practices to ensure you have an unsullied social media reputation.
10. Always keep your audience in mind
Knowing who you’re talking to is key to any conversation, so it follows that you should always be aware of both who and what you represent and who and what you’re presenting it to. Your personal social media channels should be kept separate from your professional channels, and your professional messaging should always remain on point. Your audience here is your clientele, not your friends.
9. Be a chiropractor; not a comedian Humor is great—who doesn’t love a good joke? Sometimes a little levity can break the ice, charm a cynic, or help you win a debate. But it can just as easily offend, even when delivered with the best of intentions. Your sense of humor may be great, and in person, it may be your best trait; but the intermediary nature of social media can distort context. Keep your tone light, but don’t drift away from your area of expertise.
8. Inform; don’t sell You want to establish yourself as the go-to resource for your services; not as a desperate salesperson. It’s okay to promote your goods and services on social media, but that should be done as an afterthought. Your first and foremost reason for being on social media should be to share information. Once viewed as a trusted source, you’ll be sought out for your services.
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