Figure 1


of respondents are interested in learning about the use of CBD products to treat medical conditions.1


of respondents reported have tried a CBD product.1


of respondents reported that using CBD products enabled them to reduce the amount of pain medication they were taking.1


metabolism are terms likely unfamiliar to them. The point is: there is a big difference between following pharmaceutical processes and following basic food safety processes or not following any standardized processes at all.


The Transition from Hype to Hope You’re probably aware that patients have a lot of interest in hemp-derived CBD products — that doesn’t seem to be going away anytime soon. However, what you may not realize is the significant demand patients have for CBD education and assistance from healthcare professionals like you.


Patients Would Rather Buy CBD from Healthcare Professionals


In an Institutional Review Board (IRB) approved patient study presented and published by the American Academy of Pain Medicine, 62% of the 253 patients across 7 pain clinics that were surveyed reported that they had already tried CBD products. 82% of those respondents reported that they would buy CBD products from their healthcare professional if given the opportunity (see Figure 1). To put this into context, if you see 400 patients a month in your practice, according to these study results, 248 are already trying CBD and 328 would purchase product from you if you made it available to them.


of respondents would buy CBD products from their HCP if given the opportunity.1


imagine that patients purchase Verséa from you at an average price of $80. Based on the statistics in the aforementioned patient study, over time, 75 patients purchasing the product each month is realistic for most practices. With 75 patients purchasing $80 of product each month, you would generate an additional $72,000 a year in revenue for your practice without increasing your overhead.


of respondents would prefer to buy CBD products from their HCP over other sources—online dispensary, smoke shops, etc.1


It is clear that, as a healthcare professional, you have a unique opportunity to satisfy this patient demand, and, at the same time, improve the economics of your practice by making CBD available at your practice. Even if the statistics for patients in your practice were just half of what was reported in this study, would you want to let that potential stream of revenue just fall through the cracks?


How Does Offering CBD In Your Practice Work? Offering CBD in your practice involves a cash and carry model. Your practice purchases product inventory, then offers it to patients at a competitive retail price. The economics are attractive, with potential margins ranging from 60-100% on each unit, based on how you price the product.


Finding the Right Partner


There are legitimate companies researching, developing and manufacturing products in a way that aligns to prescription pharmaceutical standards and promoting them in an ethical, compliant manner. When you make the decision to offer CBD for patients in your practice, here are three key determinations you should make to ensure you select the right vendor partner for your patients and practice:


1. Determine whether you want to carry a brand anybody can buy online or in a retail store or if you want to carry a brand that is only available through healthcare professionals.


2. Determine whether there is something unique or different enough about the brand that it will stand out from the other 3,000+ options out there and give patients a reason to come back to your practice for the product.


3. Determine whether the company is just capitalizing on a bubble and will be gone tomorrow or will actually be a sustainable source of product over the long-term?


Let’s take a look for how this translates in a real-world scenario. Verséa has a hemp- derived CBD product line with suggested retail pricing ranging from $50 to $230. Let’s


You have patients in your practice, who are interested in CBD, want you to be involved in their decisions, and want to purchase their products from you. With the right approach, offering CBD in your practice can be a great benefit to your patients and to your bottom line.


References: Figure 1. Moeller-Bertram T. et al. AAPM 2019 Annual Meeting Late-Breaking Abstracts, Pain Medicine, Volume 20, Issue 3, 1 March 2019, Pages e1–e7 (Download a copy of this study at www. chooseversea.com)


*RCW 69.50.575 – Cannabis health and beauty aids. 1. Cannabis health and beauty aids are not subject to the regulations and penalties of this chapter that apply to marijuana, marijuana concentrates, or marijuana-infused products. 2. For the purposes of this section, “cannabis health and beauty aids” means a product containing parts of the cannabis plant and which: a. Is intended for use only as a topical application to provide therapeutic benefit or to enhance appearance; b. Contains a THC concentration of not more than 0.3 percent; c. Does not cross the blood-brain barrier; and d. Is not intended for ingestion by humans or animals.


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