This page contains a Flash digital edition of a book.
16


Winter 2018


PANTONE COY


What was your first impression of the 2018 Pantone Color of the Year, Ultra Violet?


Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. - PANTONE.com


Sharon Werner Owner Werner Design Werks, Inc.





“It’s a nice balanced Violet - just enough red and blue with a muted, softness, like it has milk added to it. Although purple has never been my favorite color, as purples go, it’s a fairly good one.”


Jason Tierney Executive Creative Director Shift Now, Inc.





“Royalty, well, that and the Lakers. I absolutely love violet, and this swatch in particular. As a creative I think that different shades of purple are underutilized. Cheers to bringing 18-3838 ULTRA VIOLET, PANTONE to life in 2018!”


Laura Boyle Marketing and Creative Director National Wood Flooring Association





“When you think of purple in nature, it’s a color that is rare and beautiful. It’s a color that has the tendency to make someone stop and admire — a purple flower, a sunset, a bird. Using purple in design can have the same effect. It’s a color that evokes creativity and inspiration. It’s vibrant and stylish and can easily be incorporated into a warm or cool color palette.”





Consuelo Serrano Marketing Specialist Penn-Florida Companies





“Although purple is truly not my favorite color, Ultra Violet is growing on me. It’s rich, bright, and bold without being in your face. I’m looking forward to an exciting new year that is just as bright and energetic!”


Laura B. Beard Graphic Design Manager Pennsylvania Academy of the Fine Arts


“It’s not a bad purple, as far as purple goes, but it’s not one of my favorite colors. Also not a color I see too frequently in design — I’ll be curious to see how it is used in 2018 and where the trend leads.”


Hank Isaac Principal and Creative Director 495Digital





“Wow, I feel like royalty! In a word: POSH. Ultra Violet leaves me with calm feelings of optimism and inspiration. Looking forward to finding opportunities to integrate this vibe into my branding and communications work in the coming year.”


Cindy Woods Editor The CMO Team





“It’s an interesting choice, and I actually love it paired with Greenery from last year. It’s very celestial, and I like that it has a more modern feel. Being an editor, I’ll be interested to see how and where it gets used in publishing.”


C-71 M-73 Y-7 K-8 R-95 G-75 B-139


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24