Winter 2015
WELCOME Winter 2015
01 EXPERT OPINION Welcome to the Winter Issue
5 THINGS TO KNOW ABOUT MODERN LITHO
Greg Meeker Vice President, Modern Litho
1
Midtown Has a New Name As part of our planned merger, Midtown Printing of St. Louis has taken the name Modern Litho-St. Louis as of January 1, 2015. The name change solidifies the next step in the marriage of Modern Litho and Midtown that began with the official merger in September of 2013. Modern Litho is excited to bring its combined technologies and services to the St. Louis area.
2
Environmentally Conscious Did you know that Modern Litho recycles 20 tons of paper each week? Our waste collection system takes paper scraps from the cutter, stitchers, and other equipment and converts them into one-ton bails that are then recycled. This is one way we take our commitment to protecting the environment seriously.
3
Giving Back As a United Way Pacesetter company, Modern Litho’s employee campaign last fall raised more than $26,000 to help those in need.
4
New Kodak NexPress™ Modern Litho now offers expanded digital printing capabilities thanks to our new Kodak Nexpress. Achieve a tactile experience with dimensional ink and enhance your design with gold!
5
Augmented Reality at Modern Litho Have you experienced Augmented Reality yet? It’s the latest craze in interactive print media. See the feature on the inside front cover to give it a try!
Read insights from the following contributors in this issue:
Ardath Albee A B2B marketing strategist and noted author,
Ardath explains how the marketing landscape is changing and how you should change with it.
Randy Krum
President of InfoNewt, an infographic design and visual consulting company, Randy reveals the dos and don’ts of building powerful infographics.
Brittany Fenning
Professional graphic designers tell us how they manage the challenges of designing for cross media platforms.
Follow us online
facebook.com/modernlitho @modernlitho
linkedin.com/company/modern-litho Momentum is printed on 80 lb. Endurance Recycled Velvet Cover and 80 lb. Endurance Recycled Velvet Book. 01 Welcome
Discover 5 new things about Modern Litho, plus a section of the key contributors writing in this issue.
02 Insights Ideas, opinions, news, and trends.
06 Rand Fishkin Interview The SEO forerunner explores ways you can make your website search engine friendly.
10 The New Marketing Frontier Learn why research should dictate your content
marketing and what the future’s marketers will look like.
12 Create A Brand Blog Discover how powerful your online content can become through the development of your brand’s blog.
16 Be Remarkable: Variable Data Printing Create the ultimate personalized experience through
the use of Variable Data Printing in your next direct marketing campaign.
Executive Editor Cindy Woods,
cmoteam.com
Contributing Writers Carro Ford, Christine Pietryla, Tim Sweeney, Sara Walstead
Design
Designlogix ©2015 All Rights Reserved
Printed and distributed by Modern Litho
www.modernlitho.com
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