WELCOME Spring 2015 EXPERT OPINION Welcome to the Spring issue
4 THINGS TO KNOW ABOUT MODERN LITHO
Darrell Moore President, Modern Litho
1 Modern Litho breaks the Top 200 printing
companies in North America in 2014! “We’re excited to see a jump from no.252 in 2013 to no.182 in 2014. We continue to keep our head down and focus on providing effective solutions for our clients, and are humbled by their support in choosing us as a printing and mailing partner,” Darrell Moore, President/CEO.
2
Modern Litho and Yudu Media partnership. Modern Litho and UK based leading app developer Yudu Media have joined forces to bring our clients the option of adding advanced digital products as an extension of their print experience. Driven in part by Modern Litho’s own strategy to offer a custom app for our publication, we are now able to seamlessly integrate print and rich media into online engagement f for our clients.
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The Modern Litho App is now available. Now you can take Inspired Momentum with you on your mobile device via the Modern Litho app. Register for giveaways, link to important resources, or reference and share an interesting article with colleagues. Check out the App Store or Google Play to download it for FREE today.
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Modernlitho.com gets an exciting new makeover.
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The next time you log onto our website, you’re in for a nice surprise! You’ll find a new look and a modern responsive design at
Modernlitho.com. Along with our new website, we’re excited to continue to bring our ever-popular Client Resources, the opportunity to read our magazine online, and encourage you to sign up each quarter for our giveaways. A sleek new format designed to love your desktop, laptop, AND mobile devices!
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Carro Ford
Carro gives us a sneak peek of what you can expect to find inside the pages of her new marketing handbook. Don’t forget to enter to win a complimentary copy.
Follow us online Ben Barrett-Forrest
At 22 years old, Ben tackled a design project idea and Kickstarter with fearless enthusiasm. His goal of raising $600 was realized in under 24 hours, with a final funding amount of $27,215.
Karen Macumber
Karen has spent over 22 years at the leading edge of digital media and marketing in leadership roles
at companies she has founded and/or at successful start-ups. She explains what proximity marketing is and why we should be paying attention to it.
Read insights from the following contributors in this issue:
01
facebook.com/modernlitho
@modernlitho
linkedin.com/company/modern-litho Momentum is printed on 80 lb. Endurance Recycled Velvet Cover and 80 lb. Endurance Recycled Velvet Book. 01 Welcome
Discover four new things about Modern Litho, plus a section of the key contributors writing in this issue.
02 Insights Ideas, opinions, news, and trends.
06 Trish Witkowski Interview Expertise in direct mail and folding has catapulted Trish to stardom with designers and marketers.
10 Marketing Hackathons A new trend that is replacing old-fashioned
off-site retreats.
12 Straight Talk Experienced publishers talk about the challenges they face producing their magazines.
16 My Working Day Mennelle Straight-McCahill, Director of HGTV
Marketing Operations, explains how she supports her creative teams.
Executive Editor Cindy Woods,
cmoteam.com
Contributing Writers Carro Ford, Karen Macumber, Tim Sweeney, Sara Walstead
Design
Designlogix ©2015 All Rights Reserved
Printed and distributed by Modern Litho
www.modernlitho.com
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