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mium prices, you will be reduced, finally, to selling your slaughter goats on the “commodity market”; do not believe otherwise. Concluding, and most pertinent, observations by Dr. Jeanne Dietz-Band, to wit: first, be prepared to tell your customer about your farm, your management practices, and the humane standards you have set for your farm. A goodly number of customers will seek this information. Also, be prepared to accommodate those customers that ask to visit your farm to see how the goats are raised (FP: how they are treated). Your openness about your practices and your willingness to let people come to the farm will go a long way in winning over this new, educated group of consumers (FP: these activities would also help further your goals of repeat-customers and word-of-mouth advertising). Secondly, engage in “selling yourself” conversations. Many people that have never tried goat meat will likely make a decision to purchase based upon your own enthusiasm for the products you offer. Be prepared to share recipes and cooking tips because many people have never cooked goat meat before.


SATURDAY, OCTOBER 3, 2020 AT 1 P.M. GANDY INK LIVESTOCK BARN SAN ANGELO, TEXAS LUNCH WILL BE SERVED


PREVIEW FRI. NIGHT BEFORE THE SALE CONTACT: Bill Orsak, 325-650-6649 orsakboergoats@yahoo.com


If you do not routinely cook, eat and enjoy your own product, it will be hard to convince new buyers to try what you have on offer. (FP: these prospective customers will most likely not be from tradi- tional ethnic groups with a history of goat meat cookery/consumption so they can be usefully assisted in their novel culinary explorations. Remember, a bad experience, early on, may take them out of the no- tion, forever).


(Dr. Frank Pinkerton, PhD, is a retired extension goat specialist


living in San Marcos, Texas. He can be contacted at 512-392-4123 or by e-mail at akathegoatman@icloud.com. His book, A Compila- tion of the Wit and Wisdom of the Goat Man, is available for purchase at www.goatrancher.com.)


16


Goat Rancher | July 2020


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