Goat Rancher magazine welcomes a new generation

There are changes going on in the Goat Rancher office. When I quit my corporate newspaper job, moved to the family

farm and started Goat Rancher, I had one teenaged daughter, Amanda, and two little ones, Lindley, 6, and Hayley, 3. They’re all grown now and have children of their own. Amanda is a drug counselor, Hayley is a registered nurse and I am proud to announce that Lindley is the new owner of Goat Rancher. Whether that is a blessing or a curse is yet to be determined. Lindley grew up with the Goat Rancher so now it’s just a matter of her learning all the details — big and small — that go into publishing a magazine.

I have long wondered what would happen to the magazine when, and if, I ever retire. Magazines aren’t big businesses like they used to be, with competition from all forms of social media. Goat Rancher has maintained a loyal base of subscribers over the years and has a strong presence on the digital platform. Still, the magazine caters to a unique, small niche, which is not conducive to a big cor- porate buy-out.

I had considered looking for a like-minded journalist/rancher to take over the magazine, either purchase or lease. But then I got to thinking — Goat Rancher wouldn’t be worth as much to anyone as

Lindley was the first cover girl for Goat Rancher, left. Hayley and Lindley helped sell caps and goat milk soap at a field day in South Carolina.

it is to me. I’m sure no one would pay me what I thought the maga- zine was worth.

And then the opportunity opened up for my middle daughter to

step in. She’s familiar with the business, knows many of our adver- tisers and has a good head for management and promotion. So if you happen to call the office and hear a new voice, that’s Lindley. She’s on the job and ready to go! n

It’s time to get back to retirement Leslie Busby

When I began working with Goat Rancher magazine, Terry said I would not have to write articles. Up until now that has held true, however, things change. I have agreed to write one article for the magazine to tell all our readers and friends goodbye! In January 2019 I was newly retired from the education profes- sion, enjoying spending time with my wife and looking forward to a life of leisure. But, how could we have known our friend, Mary McDonald, would pass away unexpectedly and leave a huge hole in Terry’s life and the life of the magazine? How could I stand by and not try to help my bother-in-law when he needed help and I was in a position to offer it? So I offered my help and dang if he didn’t take me up on the offer! But the question was how to try to fill Mary’s shoes? Well, I had sense enough to know I couldn’t, so the only thing to do was to jump in and plug the holes, which Terry

and I did together. It was slow going at first and a lot of learning as you go but it did begin to make sense. Thank goodness this wasn’t the first time I had stepped off into a new endeavor. After finishing a couple of degrees at Mississippi State in the

’70s, marrying Terry’s baby sister, Becky, and beginning a career in education in Natchez, Miss., life seemed to be good. Then we started a family and one thing led to another — which in the end led to the realization it was going to be difficult raising a family on a beginning teacher salary.

4 Goat Rancher | August 2020

So a career shift landed me in oil field equipment sales in south Louisiana. I had no experience in that industry but over the next 10 years oil field sales took care of our family, taught us a lot and pro- vided many great experiences. But, then another one of life’s wrinkles caused us to come back home to north Mississippi and begin the next 10 years or so in agriculture-related sales and marketing. Of course another learn- ing curve was in order and again we learned a lot and had many great experiences. Finally, after all those years in sales and our girls getting ready to leave the nest, Becky and I agreed it was time to come in from the road. So, I returned to my first career choice, education. I was for- tunate to land a job back in my hometown school district and over the next 20 or so years I really enjoyed working with young people, their parents and our community.

It is my sincere hope that the skills I picked up over the last 40 or so years left me in a position to help Goat Rancher, our advertisers and our readers. I have enjoyed getting to work closely with my brother-in-law, getting to know many of you personally and helping to continue the tradition of providing the meat goat industry with in- teresting, relevant and up-to-date news. Terry and I are excited about Lindley taking over the reins here

at the magazine. We have watched her grow up on the farm and around the magazine and I believe she will do an outstanding job. She is smart, talented and knowledgeable and is positioned to take Goat Rancher forward into the 21st

century. n

BY TERRY HANKINS Goat Rancher editor

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