Isha gets hands on in her creative process, helping 2018 Miss Rodeo America Kerri Sheffield figurE out a pose theatric for a campaign shoot.
“She is my right hand and really deserves the credit. Without her, my ideas wouldn’t go anywhere when it comes to photography and cinematography.” Each of the campaigns she works on connect back, in some way, to the campaign before it, creating a single, very cohesive, brand message.
FASHION FAVORS THE BOLD
With as much creative vision as Isha has, it’s hard not to wonder how that artistry plays out into her own, personal wardrobe. When asked about such, she does admit that she and Wonderwest have very few similarities in their personal styles, joking that the brand’s style “has more fun than she does”. However, what they do have in common is a love for western-inspired fashion. “I love heavy turquoise, retro cowboy boots, and exaggerated flares. That’s basically my entire closet with {of course} some tops, jackets and dresses— both western and non-western—thrown into the mix.”
When asked who are her three favorite western fashion icons, she responds with, “Kacey Musgraves, Kacey Musgraves, and Nudie Cohen.” Isha considers her wardrobe’s version of “fun”,
to focus on adding pops of color, and mixing textures over prints; saying that if she is going to wear ivory, chances are you will see her in head-to- toe ivory, with a possible pop of color in her clutch. While it may sound bold to some, that outfit is quintessential Isha. Once again, leading with her keen intuition, Isha dives from her own personal style, right into future fashion trends.
50 WESTERN RUNWAY
“Never in a million years did I think I would respond this way, but the 1980s are back. However, this trend isolates themes from the ‘80s in the best way possible. Neon or bright colors are back where bold color-blocking is a given. The growth in shades of orange, yellow and earthy red tones will make for a vibrant 2020.” For winter, she expects a flashback from Studio
54, laden with glitter and throwing some mini shoulder pads into the mix. Knowing that we have already started seeing some small shoulder pads drip out this fall in bodysuits and blazers, it’s almost natural to wonder if Isha has some form of fashion clairvoyance that shares a mental space with the rest of her campaign creations. In a natural progression, our trend talk circles
back to the future of Wonderwest, and if Isha is already envisioning some of these anticipated styles in her upcoming 2020 brand campaigns. “I think she is cleaning up her act, if you will,
to focus on one or maybe two hero pieces per look where her other selected pieces become a supporting force. She wants a vintage graphic tee instead of the foiled graphic, and her rhinestone belt is being redesigned to feel more modern, or she is swapping it out entirely to something full of tarnished silver, turquoise and real leather. The transition personally feels richer to me. She’s focusing her choices on one or two pieces per look, with everything else supporting those to stand out. This piece may be a gorgeous red felt cowboy hat or a beaded Double D Ranch jacket packed with studs and fringe. The two worlds will continue to mesh into the other’s territory and it is a beautiful fusion.”
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