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put a complete focus on determining dealer needs that included product sourcing as well as coordinating dealer collaboration, sharing information about new solutions and available financial assistance (for them and for their customers), and by being available for emotional support. Communication has been key during these events and our focus has been on keeping an open dialogue with both our dealers and vendors.


What are some ways you’ve adjusted your services or your approach to help members? We streamlined our operations to focus on the activities that are currently most meaningful and provide the most value for members. We evaluated several operational functions as well as other activities to determine more efficient ways of accomplishing our goals.


Being a cooperative, we want to ensure we’re being good stewards of our resources, time, and efforts to support our members. We always look for opportunities to minimize initiative expenses while still providing the assistance our dealers require. We focus on communication with members through frequent individual conversations and monthly update webinars to ensure we are meeting their expectations.


How do you see PRIDE evolving over the next two or three years?


PRIDE will continue to improve itself as the


strongest dealer service-oriented buying group. We want to attract like-minded dealers who are focused on value-add activities for their customers – those that truly provide expertise and support before, during, and after the sale. As recent events have challenged us all, we plan to work even more closely with our dealers to support their efforts to be resilient in this changing landscape, increasing and improving the services they offer their customers. We also will continue to support the development of dealer capabilities with our educational, marketing, and business improvement programs.


Fast Facts


PRIDE Centric Resources was founded in 1989


It represents 86 independent member-shareholders in more than 120 locations in North America, Europe, and the Middle East


153 vendors in PRIDE’s network 2,500+ dealer service reps trained Website: pridecentricresources.com


Why are buying groups like PRIDE essential to dealers and distributors moving forward? As a cooperative group, we leverage resources to benefit all members. We focus on providing the strongest purchasing programs and operating on a transparent model to provide the highest return to our dealers. This allows them access to resources and platforms like our Online Learning Academy content, digital and printed marketing collateral, as well as lead generating initiatives. These services are a great benefit to our dealers and would not be cost effective on an individual basis. There is immeasurable advantage of having a professional community to back up your individual efforts in the marketplace.


Is there anything else you would like to share with FEDA members? We are excited to join FEDA as an associate member and we look forward to expanding our support of the dealer community any way we can. We hope to see everyone in person soon!


Summer 2020 51


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