search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
We focus on providing the strongest purchasing programs and operating on a transparent model to provide the highest return to our dealers.


the dealers’ digital exposure and to obtain new customer opportunities for all our PRIDE dealers.


What kind of members do you serve? We have a diverse group of members ranging in


size from $4 million to over $100 million in annual sales. The main dealerships are located throughout the United States but their customer base extends all over the world. As a group, PRIDE is involved with all segments of the industry – restaurants (both chain and independents), institutions, hospitality, concessions, and B&I (business and industry). The members provide product, design, installation, consulting, service, customer services such as local inventory, delivery, financing, credit, purchasing technology, and local cheerleading for their customers.


How has the group changed over the past five years?


The PRIDE organization has faced some


interesting challenges and opportunities during the past five years. The group has always been creative and willing to try new ideas. One of these ideas was to create a company to facilitate online sales, but the plans for this company went off-track in 2015 when it became over-leveraged. The PRIDE dealers and many of our channel associates were severely impacted as a result. Fortunately, however, core dealers were


determined to honor the obligations PRIDE committed itself to and worked to overcome the financial challenges. Our suppliers and rep organizations recognized that the individual dealers were not to blame for the problems and stood by the dealers and a revamped PRIDE organization. Without their confidence and support, PRIDE would not be here today.


In 2016 and 2017, we reorganized our structure and, after much self-reflection, brought our focus back to the basics of the mission of the cooperative. This is reflected in our slight name change to highlight the organization’s role as the central hub


50 FEDA News & Views


for information and resources that our dealers can use to improve or augment their own businesses. Today, PRIDE is a strong organization with a renewed focus on independent dealer success.


What are some of the accomplishments PRIDE is most proud of in recent years? We are proud of the resiliency of the


organization and of the individual member companies. They represent the best spirit of our industry – independence, confidence, competence, and grit. We are also very proud of our emerging next generation of business owners. Many of our members are multi-generational family-owned businesses. We see our members actively cultivating relatives and key employees to step into the C-suite, ownership, and full management within the next few years.


How have PRIDE’s members been affected by the COVID-19 crisis? Without a doubt the COVID-19 crisis has been a monumental disrupter for everyone. The PRIDE dealers remained open, at least virtually, to serve their customers’ needs and retained most of their teams. However, their businesses certainly suffered. Many were seeing record starts to 2020 and while business has been better than feared, they remain greatly concerned by the downturn that has impaired their customers’ operations.


What are some ways you’ve seen members respond to these challenging times, and how has PRIDE supported them during this period? The PRIDE dealers quickly pivoted to allow team members to work remotely and adjusted operations to safeguard their employees and their customers. Many began offering expanded delivery and curbside pickup. They also jumped on providing personal protective equipment (PPE) products to customers and other local businesses. PRIDE assisted in sourcing sanitizers, masks, gloves, and traffic-control items. The PRIDE office


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68