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resources to benefit its dealers and vendors. That forward-thinking mindset is why FEDA was excited to welcome PRIDE as an associate member in May, making it the first buying group to join the association. In the Q&A below, Karin Sugarman, president and CEO of PRIDE, discusses how the buying group has evolved in recent years, how it’s helping members through the COVID-19 crisis, and where it will turn its focus next.


How would you describe PRIDE’s mission? PRIDE’s mission is to create and implement market-leading strategies in vendor programs, marketing, training, and networking to drive increased shareholder and channel partner market share and profitability. We are structured as a cooperative, with all our dealer-members as equal shareholders of the corporation; we’re governed by a dealer-elected board for the benefit of all our members.


This has been PRIDE’s structure and focus since its founding in 1989. We exist to support our dealers in serving the foodservice equipment and supply industry, and we are proud to have the privilege to work in this diverse, yet close-knit industry.


What sets PRIDE apart in the industry? PRIDE is a unique network of dealers with minimal intra-group competition who value the opportunity to leverage each other’s strengths to support their individual operations nationwide. We focus on the long-term sustainability of our dealers, and we work together to develop programs and opportunities that grow the strength of our network. Because of our collaborative nature, we’re able to connect our dealers to support various needs with fellow dealer specialties and expertise like design or regional installations. In addition, we focus on group marketing initiatives to benefit all our members. One of our recent initiatives, Thekitchenspot.com, is a shared platform to boost


KARIN SUGARMAN PRESIDENT AND CEO PRIDE CENTRIC RESOURCES


PRIDE is a unique network of dealers with minimal intra-group competition who value the opportunity to leverage each other’s strengths to support their individual operations nationwide.


Summer 2020 49


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