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Since more business is being conducted virtually, sellers and buyers need more tools for sharing product information. “People really can’t go face-to-face and they have to find ways to distribute their message consistently. This provides all that.”


— Joe Wright CEO Access Mobility 24


JOE WRIGHT CEO


ACCESS MOBILITY 24


what documents they downloaded, and how they performed on the quizzes. “We’re connecting the communication dots all the way through the selling supply chain down to the operator level,” CEO Joe Wright says. The platform has already seen extensive use in the foodservice industry, making it ideal for the foodservice equipment and supplies segment. Access Mobility 24 has worked with a variety of foodservice clients – including Kraft, Sara Lee, Kerry, Land O’Lakes, and Blue Bunny – so it understands the needs of operators and distributors. FEDA is also working with Access Mobility 24 to utilize the Video Marketing Center for its own training videos through the FEDA Learn Institute.


Sending a Consistent Message As a marketing message moves from manufacturer to distributor to operator, it can fall victim to the telephone-game effect – messages can become mixed, or contradictory information gets added in. Through the Video Marketing Center, Access Mobility 24 solves this problem.


46 FEDA News & Views


Since manufacturers are creating the videos, they can craft a message that doesn’t deviate as it flows through the supply chain. “It’s a way for the manufacturer to ensure they deliver a consistent message across multiple distributors,” Wright explains.


Distributors and dealers benefit from this setup as well. Although the manufacturers upload the videos to the repository, distributors can add their own branding and sales sheets to a campaign. As a result, when they talk to operators the message feels as if it comes through them, enabling them to strengthen relationships with customers. “It’s really designed to create this seamless communication,” Wright says.


Although the Video Marketing Center platform has been around for three years, Wright notes the COVID-19 pandemic has made it more valuable than ever. Since more business is being conducted virtually, sellers and buyers need more tools for sharing product information. “People really can’t go face-to-face and they have to find ways to distribute their message consistently,” he says. “This provides all that.”


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