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While the benefits of video are clear, it can


be difficult to know just where to start. This is especially challenging in foodservice, where equipment distributors and dealers are selling products from hundreds of different manufacturers to more than 660,000 restaurants and other operators. A single distributor is typically working with dozens of other businesses on both sides of the supply chain, so how can they coordinate their marketing efforts to highlight the most promising products and disseminate that information to their buyers?


FEDA is partnering with Access Mobility 24 to make this whole process easier. Access Mobility 24 is a full-service mobile app and IoT development company that offers the Video Marketing Center, a centralized repository of video content that can be used to create video campaigns. It works like this: Manufacturers upload their videos to the repository; from there, distributors can pull a selection of those videos together, add their own branding, and publish the group of videos to a microsite; these can then be shared with clients via email or even embedded into an existing web page.


Up to four pieces of associated material, such as supporting documents or white papers, can be


Although the Video Marketing Center platform has been around for three years, Wright notes the COVID-19 pandemic has made it more valuable than ever.


attached to each video. These materials can be used to ensure that the viewer actively engages with the content. For example, a manufacturer uploading a series of training videos on how to clean and maintain an ice maker can attach quizzes to test the viewer on what they have learned. The results of those tests can help shape rep training or can be used to incentivize distributors. At every step of the process, Access Mobility 24 tracks all the analytics so the video campaign creator can see who has watched the videos,


Summer 2020 45


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