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7:30 a.m. - 8:45 a.m. All Attendees Breakfast Buffet


7:45 a.m. - 8:45 a.m. Legislative Leadership Breakfast


8:00 a.m. - 5:00 p.m. Engagement Center Conference Registration, Information and Assistance


8:00 a.m. - 5:00 p.m. FEDA Focus Zones Technology Tools for Change, Knowledge Lab, Meet and Greet Lounge


8:00 a.m. - 5:00 p.m. Exhibitors on Display


9:00 a.m. - 11:15 a.m. Opening Session – Led by Young Industry Leaders


9:00 a.m. Opening Remarks 9:15 a.m. Special Guest Presentation


9:45 a.m. Young Industry Leaders Discuss the Future Marketplace Strategizing Discussion 10:30 a.m. Break


10:45 a.m. Joining Today’s and Tomorrow’s Leaders to Advance the Industry Strategizing Discussion


11:30 a.m. All Attendees Box Lunch Grab a box lunch and go directly to your first registered breakout session.


11:45 a.m. - 2:00 p.m. Afternoon Educational Programming


Technology Tools and Change Breakout Sessions 11:45 a.m. - 12:45 p.m. Differentiating Brand with Value-Added Services 1:00 p.m. - 2:00 p.m. Using Data to Drive the Online Buying Experience


Knowledge Lab Breakout Session 11:45 a.m. - 12:45 p.m. Using Data to Turn Buyers into Investors 1:00 p.m. - 2:00 p.m. E-commerce Strategies for Heavy Transportation


3:30 p.m. - 4:30 p.m. Social Hour


SATURDAY, April 6 7:30 a.m. - 9:00 a.m. Breakfast Buffet


Pre-Spring 2019 37 Winter 2018 29


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