SAPPER CONSULTING CEO JEFF WINTERS STRESSED THE NEED FOR SALESPEOPLE TO “BE CURIOUS” DURING HIS LUNCH PRESENTATION AT THE NAFEM SHOW.


BUILDING FEDA’S DIGITAL


EDUCATION


Renewed Focus on Training and Development Will Bridge Practical Learning with Strategic Thinking


By Tim O’Connor, Associate Editor tim@feda.com


Be curious. Of all the pieces of advice Jeff Winters, CEO of Sapper Consulting, had for distributors and dealers at FEDA’s Educational Lunch Program, that was the one that cuts across all aspects of their busi- ness. Winters spoke about curiosity from a sales per- spective—reps that ask questions about their clients’ operations and requirements are more likely to identify the right product and make a sale—but companies that apply curious thinking to their technology, employee de- velopment, inventory management, and other initiatives are bound to lead to innovations that will make them more effective.


FEDA WILL CONTINUE TO BUILD ON ITS EDUCATION EFFORTS THIS YEAR WITH IN-PERSON EVENTS AND ONLINE LEARNING THROUGH THE COMMPARTNERS LMS PLATFORM “ELEVATE.”


22 FEDA News & Views


FEDA’s new education efforts are designed to en- courage members to be inquisitive about how they can improve their operations and tactics—and to arm them with the tools and knowledge to succeed in an increas-


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