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FEDA NEWS & VIEWS THE COVER FEATURES


TABLE OF CONTENTS


46 8 38


Learn 2021: Knowledge is Power As the foodservice industry moves closer to the recovery period, equipment dealers and distributors are developing new ways to reach and serve operators. The upcoming Learn 2021 online educational conference will help dealers and distributors strength train their organizations to succeed during this crucial period through sessions covering product education, digital sales strategies, and real-world leadership models.


VIEWS 04


06 18


Equipment Evolution FEDA manufacturer members are delivering solutions that position operators for success as the foodservice industry recovers.


REPORTS 54 Young Industry Leaders


Chairman’s Message By Michael Keck


Mission Forward By Tracy Mulqueen


YIL Open Forum Covers Digital Marketing Young professionals share strategies for using technology to spark growth.


OPERATIONS 58


Options Abound in 2021 in Advance of a Return to Normalcy


56 Industry Technology


Mapping the E-Commerce Journey


New FEDA Members ON THE MOVE


62 66


Chief Operator Changes in the Industry


Improving Sales with Digital Technologies Integrating digital technology to augment your entire sales process is the way of the future – and a matter of survival.


44


Six Essential Questions For Tony Yeung


It’s Not Lonely It’s Leadership How foodservice equipment dealer and manufacturer CEOs see their company-guiding role – and how that’s changed in the past year.


OPERATORS


60


68


What You Should Expect from Your Business Software


Recent Promotions, Hires, and Retirements at FEDA Member Companies


January February 2021 3


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