learn2021
BUILD BUSINESS MUSCLE BY INTEGRATING NEW
TECHNOLOGY AND DIGITAL MARKETING INTO YOUR SALES STRATEGY.
Sell. Learn more about new products and modernize your sales strategy.
When deciding on the right piece of equipment for their kitchen and business model, operators rely on dealers’ and distributors’ expertise. As new technologies come onto the market, sales teams must maintain up-to-date knowledge about new equipment offerings. The Product Education Booths at Learn 2021 will help arm salespeople with the information and they need to provide customers with the best solutions.
Reaching customers to share that expertise is a challenge unto itself. With fewer opportunities for face-to-face communication, the importance of using digital tools in sales strategies has only accelerated in the past year. In the Modern Sales Strategies Panel, leaders from FEDA member companies will share how their organizations use digital tools to develop leads, market to prospects, help customers close a sale, and then provide follow-up service.
14 FEDA News & Views
YOUNG INDUSTRY LEADERS Q&A WITH ROBERT HERJAVEC
WEDNESDAY, MAY 12 12:30 P.M. TO 1:00 P.M. CDT
LEADERSHIP
PRODUCT EDUCATOR BOOTHS
TUESDAY, MAY 11 1:00 P.M. TO 4:00 P.M. CDT
WEDNESDAY, MAY 12 11:30 A.M. TO 12:30 P.M. CDT
PRODUCT EDUCATION
Foodservice equipment manufacturers will share featured product videos and interact face-to-face with conference participants through FEDA’s new Product Educator Booths. These booths will highlight a mix of the equipment most sought by operators and provide important product updates. Dealers won’t want to miss visiting these new virtual booths and connecting with key manufacturers.
MODERN SALES STRATEGIES PANEL WITH Q&A
WEDNESDAY, MAY 12 10:30 A.M. TO 11:30 A.M. CDT
SALES STRATEGIES
Sales leaders at foodservice equipment distribution companies will share how their teams are using technology and digital tools from the beginning of the sales process through post- sale service to build new business and increase overall sales. Learn how to: • Develop and qualify better leads in less time.
• Automate how you market to new prospects and existing customers. • Monitor and follow up with online shoppers to provide sales support as soon as it’s needed.
• Move sales to closing more quickly.
• Provide immediate customer service after purchases to encourage additional and future buys.
Shark Tank’s Robert Herjavec, previously a keynote speaker at the 2020 FEDA Virtual Annual Conference, is back for an engaging and interactive Q&A discussion facilitated by FEDA’s Young Industry Leaders with moderator Heather Kogan, vice president of sales at The Sam Tell Companies. Kogan will guide participants through a conversation with Herjavec about how to think like an entrepreneur and leader to help your CEO move the company forward, especially now, when strong and innovative business recovery and growth strategies are so urgently needed.
The discussion will cover crucial questions businesses are asking as they look forward to an economic rebound, such as:
How can I identify when my business is ready to move out of preservation mode and back into expansion? What do leaders need to know to be realistic about where their business stands? How can businesses set achievable goals with so much uncertainty ahead for the foodservice industry? How can companies identify the new normal and adapt to it?
If a business implemented a new program or began a new initiative as a response
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
