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Extravaganza, featuring the Longhorn World Championship Measurements, Longhorn World Championship Futurity, Longhorn World Championship Sale, and the Awards and Banquet Ceremony, is on its way back to the Cox Convention Center in Oklahoma City, OK, and we are adding more activites to make it the best year yet.


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Last year’s Futurity featured a baby category, and people loved this option. We are continuing with this category this year and hope more participants will agree – Longhorn babies are the cutest! The baby class includes those born January 2017 to March 2017. The remaining Futurity classes are as follows:


Heifers DOB


Class 1 Oct 2016 to Dec 2016 Class 2 July 2016 to Sept 2016 Class 3 April 2016 to June 2016 Class 4 Jan 2016 to March 2016 Class 5 Sept 2015 to Dec 2015 Class 6 June 2015 to Aug 2015 Class 7 Feb 2015 to May 2015 Class 8 Oct 2014 to Jan 2015


Bulls DOB


Class 9 Oct 2016 to Dec 2016 Class 10 July 2016 to Sept 2016 Class 11 April 2016 to June 2016 Class 12 Jan 2016 to March 2016 Class 13 July 2015 to Dec 2015 Class 14 Jan 2015 to June 2015


New this year, an Interactive Futurity Seminar will be provided. This will be a full hands-on presentation with the Futurity Judges, and something you will not want to miss.


There will also be a Bull Selection Seminar presented by some of the top leading bull breeders! In this seminar, everyone in attendance will have the opportunity to ask the experts anything and everything about bulls.


Our very own Gary Davis will present a special Texas Longhorn Journal Seminar that will help provide marketing insight as


2017 SEPTEMBER i TEXAS LONGHORN JOURNAL 11


t is fun! Plain and simple. The Longhorn


well as opportunities for the brand new TLCA Website. Knowing Gary, it will be fun and informative! The new Texas Longhorn Journal’s website is up and running. We have received tremendous feedback about the online version magazine, but we would like to discuss the new features available that are beneficial to all breeders. Here is your chance to hear what we have in store. It is just the tip of the iceberg.


Along with the exciting seminars, changes have been made to the schedule of events. All measuring will be completed on Friday, October 20. On Saturday, the Futurity will be held. We will sprinkle in the fun events, seminars, and activities (like Cow-Patty Bingo) around throughout both days. It will all end with the Longhorn Extravaganza Awards and Banquet.


Make your plans now to attend the most fun and enjoyable event of the Texas Longhorn Industry hosted by the Texas Longhorn Cattle Association. For more information, go to thetlca.com. For email inquiries: info@thelonghornalliance.com.


ALL ABOUT THE KIDS


We want to make kids a part of the fun, and at the 2017 Longhorn Extravaganza, they will get the chance to participate like never before.


Banner Painting


We will have a special banner made for just the kids. Throughout the weekend, each kid will be allowed to help paint this banner. Once completed, it will be featured on the cover of the Texas Longhorn Journal and additional promo material. The kids who helped create the masterpiece will be listed in the Journal’s Extravaganza recap issue and presented with a special keepsake.


Photo Contest


Each kid will be allowed to participate in the new photo contest. For this, take the absolute best shots…parents can direct, but please leave the actual shooting up to the kids. They can be of your favorite Longhorn, your favorite dog, your favorite parent (just don’t say that to your parents), or just a great picture of the family’s ranch. Begin sending them in to info@thelonghornalliance.com. You have up until the event to submit as many pictures as possible. The pictures will be displayed throughout the weekend and voted on. The first-place winner will be announced during the Awards ceremony, and the picture will be included with the event promo. (For ages up to 17)


More activities are being planned and will be announced soon. We cannot wait to make this a fun, family-friendly event for everyone! Don’t worry, parents, we have fun stuff for you too! Just stay tuned! See you there!


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