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‘The goal is to “wow” the crowd of onlookers with the majestic Texas Longhorn and dispel any rumors that they could be dangerous.’


are contacted ahead of such an event. The Denver Stock Show parade, preceded by a herd of Longhorns, always earns featured placement on local stations.


Texas Longhorn cattle make their own headlines. They stop traffic on side roads where they graze. They dazzle newcomers with their wild colors and majestic horns. They take the mind back to days of the Old West and the romance of living the life of a cowboy. Back to a simpler time that is lost in today’s hustle and bustle. The annual cattle drive through downtown Denver brings all that to life for folks who may never experience the history of the West any other way. But for the breed, it showcases the Amazing Longhorn and brings new customers to the doors of those who produce them.


Stan Searle and Gary Lake head up the drive. 2018 MAR/APR i TEXAS LONGHORN JOURNAL 31


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