By Billy Langenstein, CSSP STADIUMS:
A WALK TO THE SHOW When you feel that brisk air, smelling the barbecue, listening to the
music blaring in the back of a tailgate and fans of all ages surround- ing your venue, it is the walk to the show that people become excited for. When was the last time you watched people walk to your venue and observed their emotions and not just observing a line build? Today, it is more than just the show that venues host. There are
pre-event parties or sponsor activations facilitated by the venue or to protect our fans prior to entering the venue. Ask yourself, what do you do to prepare for the walk? Our team members are the heart and breath of our venues, the
ones we rely on to create memories for our fans and to ensure they feel safe and secure. Having the right protocols, policies and technol- ogy are important; however, they won’t be successful without your team members. How to do you train your team? Do you focus solely inside of your venue or do you have team members that are posi- tioned strategically outside to create the sense of comfort for fans as they are walking to the show?
parking lots that, although you don’t control, could positively or neg- atively impact your event and ultimately the safety of your guests? Venues have a variety of resources that could be used to protect our guests prior to the start of the event. Do you know what type of re- sources that you have available?
guests, answer questions, and provide a sense of comfort is equally your local, state, and federal partners? How do you position your security, canine units, and guest experience teams? How have you included your transportation and parking teams as part of your se- curity program? Some venues utilize response teams, which typically consist of a
group of event security team members and uniformed and under- - ent, but it is equally as important to have team members that fans do not see such as undercover law enforcement and security that are positioned to look for suspicious and risk indicators during the event. The need to be prepared to handle the crowd before the event is equally as important to keep security measures in place throughout
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