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THE NALPEXPERIENCE


they were the biggest company in the industry for a while, he says they were always having to blaze their own trail. Wilson says one of the reasons they were successful was because they figured out how to develop people into managers. “We always tried to find people that had an entrepreneurial streak to them, because basically, we were setting them up to compete as a business, against other entrepreneurs,” Wilson says. After retiring from ValleyCrest,


Wilson started his consulting business, Bruce Wilson and Company. He says the key to helping smaller companies grow into larger businesses is to have an owner who wants to do the work. “As their business gets bigger, the nature of what they do has to change,” Wilson says. “They have to become a leader. They have to become good at selecting personnel, developing per- sonnel, managing finances and some of the owners just never get out of that ‘I want to be a landscaper’ mode.” Wilson says over his years in the in-


dustry technology has been one of the biggest changes he’s seen. When he started Conserve LandCare in 2011, his vision was to only hire tech-savvy managers, as not being tech-savvy holds everyone back. This type of forward-thinking is a trademark of Wilson. He credits this mindset to a book he read in the 90s called The Fifth Discipline by Peter Senge. “The premise was the only lasting competitive advantage that a company has is its ability to learn faster than the competition,” Wilson says. He says after reading this book, Val- leyCrest started to put more time into strategizing. They would brainstorm how to fix their current problems but also what’s going to be the problem two or three years down the road and fix that before it happens. Wilson says most owners are in a firefighting mode and aren’t able to take the time to make these big-picture changes. “I believe a lot in the process of reflection,” Wilson says. “When I go to meetings, a lot of times people say


that I’m really quiet and I don’t say much. I have a reputation for that. The reason I am is because I’m thinking and reflecting.”


Another element he’s seen hold


back the industry is how many compa- nies are copycats.


“Because of that, there’s a lot of people that I think hold themselves back,” Wilson says. “I think it’s a de- structive habit that some people have in the industry, where they’re not willing to try something until somebody else tries that and proves that it works. They’re never going to get ahead of the game.”


As for where Wilson sees the industry going in the next 10 years, he expects to see robotic mowers and other types of technology become more prevalent. While customers will always want competitive pricing, he believes they still value great customer service.


“I believe the industry is still going to be a business built on relationships with both employees and customers,” Wilson says. TLP


WE’VE GOT YOU COVERED


NALP recommends AXIS Insurance, who offers tailored programs for the work that you do. Contact us today to find out if we’ve got the best coverage for your business! Call Drew Garcia at 619-937-0200 or drewgarcia@ranchomesa.com.


LIABILITY INSURANCE PROGRAM HIGHLIGHTS


Coverage for General Liability, Auto, Property, Inland Marine, and Excess


Landscaper Services Workmanship Error - Property Damage Pesticide & Herbicide Coverage


Coverage for product you install into job sites that get damaged or stolen


General Liability Coverage Extension No Subsidence Exclusion Landscapers Property Coverage Extension


n


No Residential Construction Exclusion or Limitation


tension on


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New Ventures can be considered on a case by case basis


Get Started-Contact Drew Garcia: 619-937-0200


n a case


drewgarcia@ranchomesa.com


Underwritten by AXIS Insurance Company (NAIC # 37273), an Illinois property and casualty insurer, licensed in all 50 states of the United States 


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