LETTER FROM
LETTER FROM THE CE
CEO Looking to the Future…
FOR MUCH OF 2020, THE STAFF OF NALP HAS HAD TO focus on the here and now. We worked to ensure that the industry was recognized as being essential. We got as many resources as we could get our hands on into the hands of the industry to ensure you knew what was going and how landscape and lawn care companies could operate in these COVID times. We put on virtual meetings where in-person ones used to be. We even created new events and offerings to ensure we were providing the highest level of value to our membership and the industry.
But now, as vaccinations be- come a reality, we are taking a breath and looking to the future. NALP’s new future will manifest itself in several ways: through new meetings, new offerings to our members, new councils and new projects. And it will be two organizations working
toward this new future: NALP the association and the NALP Foundation.
One of the great perks of
being CEO of NALP is that I get the privilege of serving on the NALP Foundation Board of Directors. Personally, it is an opportunity to work with another set of great leaders in our in- dustry. Unlike the NALP Board, which ensures that the asso- ciation is delivering for you in the here and now and the near future, the Foundation Board is charged with focusing on finding projects that look to the more distant future. The three topics the Foundation Board is focusing on for their projects are diversity & inclusion, reach- ing and educating high school students about our industry and better defining the value of healthy lawns and landscapes. So why should you care
about these projects? Because the end result of these proj- ects will allow us to reach and hopefully hire individuals who we may not have reached in the past (diversity & inclusion and high schools), they will allow us to show the good we do for the environment and how our industry plays a key role in com- bating climate control (healthy landscapes). But, most of all, we will be creating ideas and opportunities all while educating the public about what a great industry we have, and we are inviting them to be a part of it. The future for NALP, the association, also has several facets to it. The one you will likely hear the most about is our new Annual Meeting, which will take place in Orlando in Sep-
6 The Landscape Professional //March/April 2021
tember 2022. The new meeting will move from city to city every year so we can make it easier for our members to attend. This meeting will also have topflight education, not only on our industry, but business in general and how you can incorporate new ideas into your business to help it grow. While a new Annual Meet- ing may be the most public of our future endeavors, others may be more subtle. Our new Professional Development and Standards council will ensure that all of our education, certifi- cation, online learning and other endeavors will work in unison to help you and your company get better, and if we do that correctly it will make your life easier and better. Speaking of other endeavors our new online learning system will be work- ing toward making it easier to maintain your licenses with the states, as well as your certifica- tion in the industry. Finally, we will be developing new resources for our members to help them in everyday busi- ness. We have already started this process in the lawn care community with our new lawn care hub and will continue to expand these types of offering to landscape, design/build and much more. So, there you have it, after
catching our breath from 2020, we are poised for great things in the future. Stay tuned and stay involved, and of course, stay healthy.
Britt Wood, CEO
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