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WORKFORCE DEVELOPMENT


various things from resume building to interviewing skills to workplace personality styles to teamwork and the importance of communication. “At first, I wasn’t sure it was making an impact,” Dudley


says. “Then I was out shopping and ran into a girl from one of my classes and her mother came up to me with tears in her eyes saying how much of an impact I’m making on her daughter and her friends and how much they talk about the tips I’m sharing. Then I notice the questions they ask in class. One girl asked about what she should wear to pick up an application or to interview and another asked why companies do drug testing. They were genuinely interested in these answers and really didn’t understand some of the basics that we’ve all grown up learning about when it comes to job interviews.”


4


FOCUS ON UNIQUE THINGS THAT MAKE YOUR COMPANY A SPECIAL PLACE TO WORK.


Sure, you have a great culture, but what does that really mean? When you’re describing your workplace to


potential job candidates, you have to be more specific in telling them what makes you different from—and more attractive than—the rest. When you’re based in Florida, for instance, you be- come a popular destination for people living in winter climates. Chris Eastman, owner, Fieldstone Landscape Services, Clearwater, Florida, and an NALP member, has done Facebook marketing targeted toward cold-weather climates using people’s desire to move to Florida as a hook to attract job applicants. “We target our messaging to those who are passionate about landscaping and might want to relocate away from a climate where it snows a lot,” he explains.


Of the nine people he recruited through this method


this year, seven have stayed with the company so far. Eastman ran the ads for three weeks and it cost the company about $1,000 per week. “I would easily pay that again to recruit seven to 10 solid guys,” Eastman explains. Sure, the search for landscape employees can feel like


a never-ending job. Use these tactics to think about and plan for the future to build a pipeline of strong job can- didates, making the duty not only easier on you, but also making your business more successful in the long-run.


My mantra is an ounce of prevention will save a whole tree.


Ramon Reyes champions the trees, landscapes and property investments of the customers in his care. And he’s one of the many reasons we’ve become the premier scientifi c tree and shrub care company in the world.


877-BARTLETT | bartlett.com


RAMON REYES Arborist and


EVERY TREE NEEDS A CHAMPION. Bartlett Champion


24 THE LANDSCAPE PROFESSIONAL > JANUARY/FEBRUARY 2019


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