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friends in design-build or construction for those same workers,” Sheppard says. One notable example of Sheppard’s dedication to the industry and advoca- cy was when he and others had spent three years trying to pull together an event for EPA researchers to come see the nature of the industry’s work. “We understood that there was a really big gap between how the regula- tors at EPA think we do our work, and how we actually do it,” Sheppard says. “It was orders of magnitude separated from what we thought they thought, and what they actually thought.” They had selected a number of


different locations to give a broad overview of how the industry uses products and the precision and skill of their operators. Unfortunately, days out from the event, they discovered they could not get bused transportation for the locations as they were under 70 miles away.


Sheppard’s house was 73 miles away so he offered to host the event there, rather than have their plan- ning fall apart. It was a large enough


property that they could spend all day working with EPA and show them all the different elements of lawn and tree care work at the property.


“It was a fantastic end result for the


industry,” Sheppard says. “It was also a great opportunity to show the level of collaboration between TruGreen and Weed Man, who are major competitors.” Sheppard highly encourages others to get involved in advocacy as no one will tell your story better than you. He stresses that just because you may not take an interest in politics, doesn’t prevent politics from taking an interest in you.


“Don’t worry about if you are polished speaker or not,” Sheppard says. “You have authenticity and context. You have influence with elected officials that no hired gun can bring. Andrew Bray isn’t as effective and I’m not as effective as you are because you vote for that local official. When they get to know you and understand the passion, the care, the professionalism, it’s easier for them to believe in the good work that you do.” He says it’s important to remember


“Don’t worry about if you are polished speaker or not. You have authenticity and context. You have influence with elected officials that no hired gun can bring. Andrew Bray isn’t as effective and I’m not as effective as you are because you vote for that local official. When they get to know you and understand the passion, the care, the professionalism, it’s easier for them to believe in the good work that you do.” - Brandon Sheppard, Weed Man franchisor


that politicians work for you and not the other way around. “They listen to the voices they hear,” Sheppard says. “Our opponents are always out there telling their version of the facts, and if we’re not there correcting it, many of them will believe the opposing viewpoints purely at face value. So get involved and if ever I can help, I’m a phone call away.” TLP


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